Time:  1st October, 12AM (VIP Members) or 7PM (All Members)

How to get?

1. Visit deal page here 

2. Choose the product that have lowest price lock shown in the page

3. When lowest price lock goes live, buy the pass for product

4. pass buyer will get early access for sale and 48 hours to buy the product

Introducing Flipkart's Big Billion Days Sale: The Price Lock Feature

Flipkart, the e-commerce giant owned by Walmart, is reportedly gearing up to introduce a 'price lock' feature tailored for festive occasions. This innovative offering will empower customers to reserve their desired products by making a nominal deposit, ensuring they secure these items at a predetermined price. This strategic move addresses two common challenges during festive sales: the rapid sell-out of popular products and fluctuating prices. While speaking at the Walmart-hosted Converge event, Venugopal did not disclose a specific launch date for the 'price lock' service. It's worth noting that Walmart acquired a 77 percent stake in Flipkart in May 2018.

According to reputable media reports, customers will be required to place a small deposit under this new feature, guaranteeing them access to a specific product at a fixed price, even when demand surges. This 'lock' mechanism aims to shield buyers from the volatility of prices and the frustration of encountering product shortages, which are all too common during festive sales.

Venugopal also highlighted Flipkart's remarkable growth, with its seller count surging from 1.1 million last year to an impressive 1.4 million. Moreover, the company, headquartered in Bengaluru, has doubled down on its commitment to enhancing customer satisfaction. This includes offering features such as trial rooms and personalized guidance in beauty and personal care.

Flipkart lowest price lock

Hemant Badri, Flipkart Group Senior Vice President and Head of Supply Chain, Customer Experience, and ReCommerce, emphasized the significance of the "The Big Billion Days (BBD)" sale event. BBD is a time when Flipkart offers substantial discounts on products from top brands, making e-commerce accessible to millions of new customers, many of whom are experiencing it for the first time.

Flipkart is set to revolutionize your shopping experience with its upcoming Price Lock feature during the Big Billion Days Sale. This innovative offering allows consumers to secure any limited-time deal on Flipkart by paying a modest fee, although the specific fee amount remains undisclosed.

Once the sale goes live, shoppers can effortlessly claim their chosen deal and purchase the product at the originally displayed discounted price. This smart approach ensures that you won't miss out due to stock depletion or deal unavailability.

The primary goal behind this feature is to empower consumers to secure the deals they desire, especially given the tendency for limited-time offers to sell out quickly. Instead of rushing to snag a deal, customers can simply reserve it in advance.

While Flipkart has not yet announced the official launch date for the Price Lock feature, it is anticipated to coincide with the commencement of the festive sales season. This year's Big Billion Days Sale, scheduled for October, promises significant discounts and enticing offers across various product categories, with a special focus on popular items like smartphones and electronics.

Exploring the Function of Flipkart's Price Lock Feature

Flipkart is diligently crafting two significant features in preparation for its annual extravaganza. The e-commerce juggernaut is on the verge of unveiling its 'Price Lock' feature, a game-changer designed to empower customers during its upcoming festive sales, as confirmed by Jeyandaram Venugopal, the Chief Product and Technology Officer of Flipkart.

Operating in a manner reminiscent of how flight and hotel bookings are secured, Flipkart's Price Lock feature enables users to lock in the price of any deal on the website by making a nominal payment. Subsequently, regardless of whether the deal is currently active, users can purchase the product at the same discounted rate.

Venugopal also assured that users need not fret about products going out of stock. Once a deal is reserved through the Price Lock, users retain the ability to purchase the product at the locked-in price when it is back in stock.

Conclusion

Mark your calendars for Flipkart's Big Billion Days event, scheduled for October. Over the past two years, this sale has gained renown for offering substantial discounts on iPhones. However, as the Big Billion Days sale unfolds, deal prices incrementally rise by Rs 1000 each day. By utilizing the Price Lock feature to secure a deal price, users can proceed with their purchase even after the sale concludes, ensuring they don't miss out on the savings.