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Delhi-Based Online Store For School & Student Supplies Allschoolstuff Shuts Shop


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In yet another Indian e-commerce casualty, Delhi-

based e-shop for school and student supplies

Allschoolstuff.com has shut shop. The startup

was founded by Manoj Chandra, a senior retail

professional who was last heading the marketing

portfolio for Bata India and AnkurGarg, an IIT

graduate with over a decade of experience in

ecommerce technologies in 2011. It was targeting

the fast growing market for educational supplies.

The company operated its own warehouse and

supply chain system and had also joined hands

with logistics partners for deliveries.

If you happen to visit the site, you will be greeted

with a message that reads:

“Over the past 3 years, AllSchoolStuff.com has

been India’s favourite online store for school and

learning needs, focusing upon providing an

exciting online destination for students, parents

and schools to choose from a wide variety of

branded, high quality products to meet all their

educational supplies needs.

With over a million products sold, we have

brought smiles to thousands of children across

India. But all good things do come to an end and

our journey ends now. Thank you to all our

consumers, suppliers, employees, associates and

investors who supported us during this brief but

very exciting journey. Good Bye.”

In 2012, the startup had raised a little less than

$1 million in seed funding from Delhi-based

Angels Investors Consortium (AIC) and some

private investors. The company was looking to

raise up to $5 million in its Series A funding for

some time now, which never really materialised.

The lack of funding must have resulted in the

startup finally closing its operations.

Other casualties in the online space

A string of e-commerce startups shut down due

to multiple reasons like staggering customer

acquisition costs, cut throat competition and lack

of fresh capital. While some of the newer players

like Koolkart, Rock.in and MiraiStore caved in due

to lack of funds, Delhi-based electronics e-tailer

Timtara shut shop amidst controversy after the

co-founder was arrested for allegedly cheating

over 200 shoppers by taking payment and not

delivering products.

In Feb this year, price comparison site

BearShop.in had shut shop. Post BearShop, the

company’s founder Puneet Sharma co-founded

another startup called BugClipper, which is

basically a plug-and-play library designed to

enhance apps. In a similar case, online toystore

Wopshop shut down but the founders continued

their entrepreneurial journey with another venture

Pokkt. Another babycare focused etailer

Hushbabies was shut by investors and top

management who also asked the founder

husband-wife duo to move out.

In another consolidation in the baby product

vertical, Babyoye acquired Hoopos and later shut

it down. One of the most talked-about shutdowns

was Flipkart pulling the plug on its one-year old

online digital music store Flyte citing

infrastructure issues like micro-payments and

piracy.

Two ventures that seemed to be in no-man’s

land include the oldest player in Indian e-com

sector- Indiaplaza and Seventymm, which had

previously pivoted from trying to become India’s

Netflix to an e-store. Other e-tailers which shut

down in 2013 were Times Internet’s NRI-focused

Hutk.com, and handicraft e-tailer Apruv.com.

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