STAR CJ Network India Pvt. Ltd. (STAR CJ) is a joint venture between STAR Asia and the South Korean home shopping major, CJ O Shopping Co. Ltd. Backed by the creative insights of STAR and the domain leadership of CJ O Shopping, STAR CJ has launched a 24x7 home shopping channel called STAR CJ Alive to further increase its outreach to viewers and to provide the viewers unparalleled service and convenience of shopping from the comfort of their homes. These programs showcase a number of products of different genres from various famous brands. STAR CJ offers an unmatched, ultra-convenient shopping experience making stylish and intelligent products available at the consumers doorstep even as it entertains and informs with its unique television programming.